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!Change it Privacy Policy


!Change it is committed to safeguarding the privacy of our website members. We believe you have the right to privacy on the web. !Change it operates in full compliance with the Data Protection Act (1998), and this policy sets out how we will treat your personal information.


This policy contains ten sections, and you can jump to each by selecting the links below:

1. Introduction

2. When do we collect information and what information do we collect?

3. Information we receive from third parties

4. How We Use Your Information

5. How We Share Information

6. Marketing Material

7. How You Can Change or Remove Information

8. How long will we keep your personal information?

9. How We Protect Information

10. Other Terms



1. Introduction


Questions. If you have any questions or concerns about our privacy policy, contact our privacy team through this
(Contact form) or contact us by email at


You may also contact us by mail at: 3 Redhill Villas, Durham, County Durham, England, DH1 4BA.


Parental participation. We encourage parents to teach their children about safe internet use practices. Materials to help parents talk to their children about safe internet are to provided on our website soon.


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2. When do we collect information and what information do we collect


When you support/oppose a campaign with !Change it we collect your name, postcode, email address and if your register a full account your date of birth.


If you are registered you will also be able to add an avatar to your account by uploading an image or using our avatar creation section.


In the case of an MP, MEP we may of selected a photograph to represent yourself this may be changed to a photo or image of your choice.


When registering an account in some cases we may ask for additional information for security reasons or to provide specific services to you.


Once you register you can provide sensitive personal information to us, such as information about your political opinions, likes, dislikes etc. You are not obliged to provide such sensitive personal information but, if you do provide it, you consent to such information being processed by us as and shown on the website.


Information we collect when you interact with !Change it:


Site activity information. We keep track of the actions you take on !Change it, such as adding connections (including joining a group or adding a friend), supporting or opposing a campaign or attending an event set-up through !Change it. In some cases you are also taking an action when you provide information or content to us. For example, if you start a campaign, in addition to storing the actual content you uploaded to the website, we might log the fact that you started it.


Access Device and Browser Information. When you access !Change it from a computer, mobile phone, or other device, we may collect information from that device about your browser type, location, and IP address, device specification, operating system as well as the pages you visit.


Cookie Information and JavaScript functions. We use "cookies" (small pieces of data we store for an extended period of time on your computer, mobile phone, or other device) to make !Change it easier to use and to protect both you and !Change it.


Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. This information is used to track visitor use of the website and to compile statistical reports on website activity.


For example, we use them to know that your logged in as you browse through !Change it, and to know when you are interacting with !Change it applications and websites. You can remove or block cookies using the settings in your browser, but in some cases that may impact your ability to use !Change it. Please note that if you choose to remove or block cookies, you may not be able to fully experience the interactive features of our website services (such as logging in). Our website requires the use of Cookies and JavaScript for full functionality and user interaction may be greatly decreased without them.


For further information about cookies and how to refuse and delete them or


Data about another person. If you provide us with information about another person, you must first tell them that you will be passing their information to us and the purposes for which their information may be used. You must ensure that they consent to us storing and using their personal information.


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3. Information we receive from third parties


Information from other websites. We may institute programs with other websites in which they share information with us:


If in any of these cases we receive data that we do not already have, we will “anonymise” it within 180 days, meaning we will stop associating the information with any particular user. If we institute these programs, we will only use the information in the ways we explain in the “How We Use Your Information” section below.


Information from other users. We may collect information about you from other !Change it users.


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4.How We Use Your Information


We use the information we collect to try to provide a safe, efficient, and customized experience. Here are some of the details on how we do that:


To manage the service. We use the information we collect to provide our services and features to you, to measure and improve those services and features, and to provide you with customer support. We use the information to prevent potentially illegal activities, and to enforce our Statement of Rights and Responsibilities. We also use a variety of technological systems to detect and address anomalous activity and screen content to prevent abuse such as spam. These efforts may on occasion result in a temporary or permanent suspension or termination of some functions for some users. We also use this information to personalise your repeat visits to our website.


To contact you. We may contact you with service-related announcements from time to time. You may opt out of all communications except essential updates on your Profile email notifications page. We may include content you see on !Change it in the emails we send to you.


To supplement your profile. We may use information about you that we collect from other !Change it users to supplement your profile (such as when you are mentioned in a comment). In such cases we generally give you the ability to remove the content(such as allowing you to remove a post in a campaign) or limit its visibility on your profile.


To make suggestions. We use your information, you input to !Change it to make suggestions to you and other users on !Change it. We may also suggest that you use certain tools and features based on what your friends have used. You can control whether another user can search for you as a friend through your Profile Privacy setting.


Memorializing Accounts. If we are notified that a user is deceased, we may memorialize the user’s account. We may close an account if we receive a formal request from the user’s next of kin or other proper legal request to do so.


We will not sell or rent your personal information to any third party.


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5.How We Share Information


!Change it allows users to share information with others — friends and people in your communities — while providing you with Profile Privacy setting that you can use to restrict other users from accessing some of your information. We share your information with third parties when we believe the sharing is permitted by you, reasonably necessary to offer our services, or when legally required to do so. For example:


When you invite a friend to join. When you ask us to invite a friend to join !Change it, we will send your friend a message on your behalf using your name. We may also send up to two reminders to them in your name. If your friend does not want us to keep their information, we will also remove it at their request by using this Contact us.


When you choose to share your information with marketers. You may choose to share information with marketers or electronic commerce providers that are not associated with !Change it through on-site offers or URL information in proposals.  We do not allow marketers or electronic commerce providers  to use the !Change it website for this purpose so please notify us if you suspect anything of this nature Contact us.Entering any information is entirely at your discretion and we will never provide your information to any marketers.


To help your friends find you. If selected on registering we make certain information you have posted to your profile available in friend search results on !Change it to help your friends find you. However, you can control who can see some of this information, as well as who can find you in searches, through your Profile Privacy setting.


When you support a campaign, the user that started the campaign will be able to download a petition containing the name, email address, and location(constituency and country) of all the users who have supported the campaign or done so as a guest. MPs will also have this option on all campaigns. The user that started the campaign must agree to respect the privacy of all visitors and supporters of your petition and not to disclose any information acquired from them without prior consent. The sole exception to this rule, as per our privacy policy, is when you are presenting the petition to its intended recipient. At that time, and only on one single occasion, you may present a disaggregated list of supporters. The user that started the campaign can not use any information collected from your petition for marketing or other mass email (spam) purposes without the explicit consent of your signers.


Your name and postcode may be sent to your local MP as part of an email asking them to comment or respond on a campaign through !Change it.


To give search engines access to publicly available information. We do not limit search engines’ access to our site. We may allow them to access information and your profile information that is visible online to registered users.


To help improve or promote our service. Sometimes we share aggregated information with third parties to help improve or promote our service. But we only do so in such a way that no individual user can be identified or linked to any specific action or information.


To provide you with services. We may provide information to service providers that help us bring you the services we offer. For example, we may use third parties to help host our website, send out email updates about !Change it, remove repetitive information from our user lists or provide search results or links. These service providers may have access to your personal information for use for a limited time, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service. We may engage a third party to help us carry out any of our activities and these third parties may be located in countries that do not provide the same level of protection as is provided in the United Kingdom. We will ensure that these third parties have an obligation to protect your information.


To respond to legal requests and prevent harm. We may disclose information pursuant to subpoenas, court orders, or other requests (including criminal and civil matters) if we have a good faith belief that the response is required by law. This may include respecting requests from jurisdictions outside of the United Kingdom where we have a good faith belief that the response is required by law under the local laws in that jurisdiction, apply to users from that jurisdiction, and are consistent with generally accepted international standards. We may also share information when we have a good faith belief it is necessary to prevent fraud or other illegal activity, to prevent imminent bodily harm, or to protect ourselves and you from people violating our Statement of Rights and Responsibilities. This may include sharing information with other companies, lawyers, courts or other government entities.


Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes, we may transfer your information to the new owner so that the service can continue to operate. In such a case, your information would remain subject to the promises made in any pre-existing Privacy Policy.


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6. Marketing Material


If you have consented to receive marketing material from !Change it and carefully selected third party supporters, we will use your information to send you marketing communications which we think may be of interest to you. We will only send marketing information by email or other electronic means where you have specifically agreed that we may do so.


You have a right to request that we stop contacting you for marketing purposes at any time. If you no longer wish to be contacted for marketing purposes, you can unsubscribe from !Change it by emailing


Or by using the features found at the bottom of all emails sent by !Change it.


Alternatively you can contact us by post at; 3 Redhill Villas, Durham, DH1 4bA, England.


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7.How You Can Change or Remove Information


Editing your profile. You may change or remove your profile information at any time by going to your profile page and clicking Edit My Profile. Information will be updated immediately.


Updating information. We want to make sure that your personal information is accurate and up to date. Please amend you personal profile and make the necessary changes if you have a change of name, email address, or postal address.


Deactivating or deleting your account. If you want to stop using your account you may deactivate it or delete it. When you deactivate an account, no user will be able to see it, but it will not be deleted. We save your profile information (connections, friends, groups, etc.) in case you later decide to reactivate your account. Many users deactivate their accounts for temporary reasons and in doing so are asking us to maintain their information until they return to !Change it. You will still have the ability to reactivate your account and restore your profile in its entirety.


When you delete an account, it is permanently deleted from !Change it. You should only delete your account if you are certain you never want to reactivate it. You may deactivate your account on your Edit My Profile page.


Limitations on removal. Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was otherwise distributed pursuant to your Edit My Profile settings, or it was copied or stored by other users.


However, your name will no longer be associated with that information on !Change it. (For example, if you post something to another user’s proposal and then you delete your account, that post may remain, but be attributed to an “Anonymous !Change it User.”)  Additionally, we may retain certain information to prevent identity theft and other misconduct even if deletion has been requested. If you have given third party applications or websites access to your information, they may retain your information to the extent permitted under their terms of service or privacy policies.  But they will no longer be able to access the information through our Platform after you disconnect from them.


Backup copies. Removed and deleted information may persist in backup copies for up to 90 days, but will not be available to others.


Non-user contact information. If a user provides your email address to us, and you are not a !Change it user but you want us to delete your address, you can do so by using the Contact us page. However, that request will only apply to addresses we have at the time of the request and not to any addresses that users provide to us later.


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8. How long will we keep your personal information?


(a) We will store your information as long as you are a registered user. After you cease to be a registered user we will keep your personal data on our records for a period of 3 years to enable us to respond to any queries or complaints that you may have or in case you decide to reinstate your account.


(b) We will keep statistical and computer use data for a period of 10 years.


(c) After this time we may continue to store your personal data, however such personal data shall only be processed where necessary for legal reasons.


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9.How We Protect Information


We do our best to keep your information secure, but we need your help. For more detailed information about staying safe on !Change it visit the !Change it Internet Security Page.


Steps we take to keep your information secure. We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. We keep your account information on a secured server behind a firewall. When you enter sensitive information (such as passwords), we encrypt that information using secure socket layer technology (SSL). We also use automated and social measures to enhance security, such as analyzing account behaviour for fraudulent or otherwise anomalous behaviour, may limit use of site features in response to possible signs of abuse, may remove inappropriate content or links to illegal content, and may suspend or disable accounts for violations of our Statement of Rights and Responsibilities.


Risks inherent in sharing information. Although we allow you to set privacy options that limit access to your information, please be aware that no security measures are perfect or impenetrable. We cannot control the actions of other users with whom you share your information. We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on !Change it will not become publicly available. We are not responsible for third party circumvention of any Profile Privacy setting or security measures on !Change it. You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software on your computer, mobile phone or other device used to access !Change it.


User Responsibility. You are responsible for keeping your user details confidential.


Report Violations. You should report any security violations to using the form - Contact us


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10.Other Terms


Changes. We may change this Privacy Policy pursuant to the procedures outlined in the !Change it Statement of Rights and Responsibilities. Unless stated otherwise, our current privacy policy applies to all information that we have about you and your account. If we make changes to this Privacy Policy we will notify you by publication here and by email to your chosen primary email account. If the changes are material, we will provide you additional, prominent notice as appropriate under the circumstances.


This privacy policy was last updated on 24/01/2011.


Your rights. You are entitled to ask for a copy of any information that we hold about you. If you would like us to provide a copy of this information, please e-mail the Website Manager at We will then reply asking you to provide proof of your identity for us to action your request.
We will reply with the full information within forty days of you giving notice that you require the information we hold about you and proof of identity.


Consent to Collection and Processing in the United Kingdom. By using !Change it, you consent to having your personal data transferred to and processed in the United Kingdom.


Defined Terms. "Us," "we," "our," "Platform" and " !Change it " mean the same as they do in !Change it Statement of Rights and Responsibilities. “Information” and “content” are used more generally and interchangeably here than in the !Change it Statement of Rights and Responsibilities unless otherwise limited by the context.


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