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A Guide to Successful Campaigning

 

What makes a successful internet based campaign?

 

Many campaigns have been started and supported through !Change It some of which have achieved a high level of political response. There are no hard and fast rules to a successful campaign, but the following can play an important part.

 

  1. USE CLEAR AND PRECISE LANGUAGE

    It's important to clearly explain the issue you are campaigning. Please do this using a minimum of text as people don't spend long reading information. You can also add additional information to your campaign later on.

     

  2. BE REALISTIC

    Think about what you want to achieve with your campaign. Is it practical and realistic? Will it makes things better? The best campaigns propose solutions that are clearly beneficial for most people, and are also achievable.

     

  3. PROMOTE YOUR CAMPAIGN

    After you have started a campaign you need to tell others about it!

     

    Email your Friends

    !Change It will send you an email that you can forward to your contacts. They can then click the link in the email to support your campaign. Your contacts may forward on the same email starting a cascade of support.

     

    Use the Promotion Features on !Change It

    !Change It features are designed to help you gain support:

     

    • Click the 'TELL MY FREINDS' button to create a pre-filled email that you can send to your contacts.

       

    • Click the 'TELL MY MP' button to create a pre-filled email that you can send to your local MP.

       

    • Click the TWITTER and FACEBOOK buttons to automatically inform your friends of your campaign.

       

    • Auto generate Campaign Posters and Leaflets that you can print out and use in your local area.

       

     

    Go to Online Discussion Groups and Blogs

    People on relevant discussion groups and blogs could be potential supporters of your campaign, simply placing a link (use your campaigns unique URL) in the relevant discussion posts can gain attention and support.

     

    Promote using the Off-line Methods!

    Lots of the tried and tested methods of campaigning are still very successful.

     

    • Tell your neighbours, friends, relatives, local councillors and MP.

       

    • Put up campaign posters and give out leaflets, these can be auto generated for your campaign on the website.

       

    • You could write to the local paper or radio, a well supported campaign is often newsworthy.

       

     

  4. PETITION THE KEY DECISION MAKER

    If you started the campaign, you can generate a campaign petition. This document will include the campaign details and list all of the supporters. It can be printed and presented to the key decision maker. However, it is important that you use the list of supporters for only this purpose or you will be in breach of the Data Protection Act.

     

  5. TREAT OTHER SITE USERS WITH RESPECT AND CONSIDERATION

    !Change It is a social network where you can discuss issues with other users that are often of a controversial nature. We recognise that passions may be roused in these situations but you won't help a campaign by using personal, rude or offensive language during debates. Remember this simple rule – criticise the campaign not the user!

     

  6. BE OPTIMISTIC – IT CAN BE DONE!

    The internet connects millions of people all over the world. !Change It is specifically designed to use these connections and the possibilities for the growth of your campaign are limitless. MPs are now using this site, some are starting campaigns, and the site aligns directly with your local area. You really can make a difference.